The WINning View - stereo ... type ...

It is a classic scenerio: I walk into a car dealership to inquire about trading in my car that is coming off lease for a new vehicle.  First, the salesman strolls over and gives the twinkle-in-the-eye grin which I can only interpret as him assuming I will be an easy sale. Why?  Because women are notorious for not knowing how to negotiate financial terms.  I straighten up and put on my serious face.  As we get to talking, he begins to s..l..o..w..    d…o…w…n     h…i…s…   s….p….e….e….c….h…. to explain to me that the bank (to where I have been paying each month’s bill) is the owner of my lease.   Of course, the bank owns the car… I k…n…o…w…   t…h…a…t…!    Later, when I relay the final trade numbers to a male colleague he asks, “what would be the residual on the car?”  My faux self-assured bubble popped.  I never asked the sales guy.  It didn’t even occur to me to ask!  I thought I knew what I was doing but how unsophisticated of me – a highly educated, successful business woman. 

The next day, driving up to a 4-way intersection, I came to a simultaneous stop with the car to the left of me.  I proceeded first, being the car on the right.  The man began shaking his head in disgust, believing that he had the right of way, and I could almost see the bubble above his head, “typical woman driver”.  His reaction caused me to pause.  I drove the rest of the way to my destination questioning whether I had remembered the protocol incorrectly.  I went so far as to ask a friend for a second opinion AND check the internet.  Had I done womankind a disservice by incorrectly remembering the rules of the road, thus feeding into the “bad woman driver” stereotype?  Because he assumed I was wrong, I immediately thought he might be correct.  (By the way, reader will note that it is the driver on the right who has the right of way.) 

Two different scenarios and outcomes but there is commonality in both - - as a woman we still enter certain situations at a deficit.  Our ability to overcome the bias that society has bred in most of us for years is a function of the split-second in time when our confidence level is put to the test.  I was humbled in the first experience and frustrated by the second one.  However, I came to realize that in both situations I too was making assumptions and type-casting.  I may have well entered both circumstances with a chip-on-my-shoulder, guarded and predisposed to thinking that these men were judging me, merely because I am a woman.  I really have no idea if the grin on the salesperson was one that he would have exactly mustered up for the middle-aged professional businessman or if the man shaking his head wouldn’t have done the same thing to a male driver.  I was guilty of counter-stereotyping and, worse, changing my behavior and my confidence level to compensate.  Clearly, our own perceptions about our efficacy being at stake because we wear a female label adds fuel to the fire and does not serve to p.r.o.m.o.t.e.  o.u.r.s.e.l.v.e.s. into positions of parity.   

Biologically speaking, innate gender roles stem from physical abilities, hormonal constitution and brain lateralization.  However, this argument assumes that humankind does not / has not evolved.  In fact, the constant inter-twining of nature and nurture inherently breeds evolution of any species and the very distinct lines between caveman and cavewoman have certainly been broken down through the ages.  Of course, we continue to undergo change, growth, advancement, development, set-backs, 2-steps forward/one-step back (hence the laundry list of best-sellers still analyzing gender differences). In the article, Girls Are... Boys Are…: Myths, Stereotypes and Gender Differences, the authors -Patricia B. Campbell, PhD and Jennifer N. Storo- point out that “girls as a group and boys as a group are more alike than they are different”, but the standard deviation within each gender from the average girl or average boy is quite significant.  Remember the times when men were thought (and still resonate today) to be more adept with electronics, eg. “stereos” and women as more competent behind the (old-fashioned) “type”..writer?  The problem with society is that we largely and deceivingly speak in averages.

What can you do about it?  In Overcoming Underearning Barbara Stanny discusses ways to overcome the barriers that we impose on ourselves.  She empowers women to read, learn, embrace, make mistakes, overcome prescribed fears, either set by societal norms or by our own insecurities, and create new habits – whether it is negotiating a raise, a contract for improvements and betterments at the home, an event sponsored in the name of a non-profit organization or a car lease.  Secondly, we remain on an evolutionary path that requires us to remain aware of dominant culture and stages of receptivity to women.  “Women leaders need to acknowledge and be aware of the climate in order to navigate it, progress within it, and ultimately shape it: says Kathryn Hayley in Why Women Leaders Can And Should be Authentic. 

Finally, we also must stop assuming that we are being judged according to gender stereotypes all the time, just because they exist, and altering our behavior to compensate. In both genders, there are both aggressive and submissive personalities, competitive and nurturing characteristics, good and bad negotiators, drivers, athletes, musicians and intellects.  As Campbell and Storo suggest, we can start by casting aside that women are not qualitative; that women don’t do math because of some hormone deficiency; and that men and women can’t be mentors and teachers to each other.  At the end of the day, stereotypes are part of society, but they are always subject to change and we can be part of the process by applying our authentic selves to situations and defining our moments with humble confidence.  We become stronger as individuals when we recognize -but do not fuel- the social “averages”.

Denise Berger
Managing Director, WIN Global Chair

Comments

[Denise Berger]

Great comments, Nancy. I appreciate the response. I have read the Through the Labyrinth. You might have even been the one to circulate it. In any case, I agree with all your points and, yes, stereotypes still exist and will always be part of society, but they do change and new ones get formed, based on averages, and women have to work hard at not feeding into our own stereotypes about ourselves. Needless to say, we have our work cut out for us.

[Corbette Doyle]

Great, great points, Nancy! Very insightful. I just skimmed a book a consultant gave me (her book) called "Smart Women, smart Choices: set limits and gain Control of your personal and professional life.". One of the points she makes is that successful women often get there by being in control - so we often "take" control, at work and at home and "carry" others because it becomes more expedient. This is not necessarily an issue of stereotypes, but I think it is a common coping mechanism that women adopt as a result of the issues you identify, Nancy.

[Nancy Settergen]

Hi Denise. I like your piece. Wish it were only our own stereotypical views of ourselves that created issues for women. While I agree that we can undermine ourselves, I do think that there are a lot of things we can't control and while we can't ever suggest that gender stereotypes are the reason we can't succeed, I believe we have to be very aware that they exist and we have to make the extra effort (once again) to be accepted despite their existence. Have you read Through the Labyrinth by Linda Carli and Alice Eagly? I heard Linda speak at an APIW event and she was basically saying her research demonstrates that the stereotypes and barriers are there for women (and others) and we have to work our way through and around them because they aren't changing anytime soon - at least until there are enough women in the senior roles that we have our own networks and the stereotypes diminish or woman can be recognized as falling along a spectrum like men do - the variances from average, as you suggest. One of the most interesting stereotypes she described was that women are expected to help others and men are not. Thus, women who help others get no credit for doing it (because of course they should be doing it anyway) and men who help others get ENORMOUS credit because of course no one expects them to. I have to admit that this is one of those stereotypes that I hold and I get frustrated when the successful women I know don't help out with our initiatives. But heck, why should they if the men don't and particularly when these much more successful women than I probably recognize they will get no credit (in the development of their careers) for doing it anyway?